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Separating Good Data Sources from Bad

Mauricio Jurin / Director of Sales | May 1, 2013

The right list is often cited as the key to direct marketing success. But can you tell good data sources from bad? Whether you are looking for new customers, measuring market share or mining competitive intelligence, it all starts with the source.

Data Sources Explained, Compared — and Combined

Mauricio Jurin / Director of Sales | September 26, 2012

This is the information era. Data is everywhere and it's readily available and easily obtainable. Good data often comes from a number of sources, compiled and combined for your specific needs. Understanding what's available is step one in putting this intelligence to work for you and your business.